Unlock the secrets of human behavior with "Behavioral Economics," a thought-provoking exploration of how psychological factors shape our economic decisions. This comprehensive guide delves into the intricacies of decision-making processes, revealing why we often act against our best interests. Through engaging chapters, you'll uncover key concepts like heuristics, biases, and the endowment effect, all while learning how these insights can transform public policy and personal finance.

Discover how small nudges can lead to significant changes in behavior, encouraging healthier lifestyles, better financial habits, and sustainable choices. From the psychology behind time inconsistency to the role of emotion in decision-making, this book offers a unique perspective on the complexities of human nature. Ideal for students, professionals, or anyone curious about the intersection of psychology and economics, "Behavioral Economics" provides valuable tools for understanding and improving decision-making in everyday life.