"What If?" is for entrepreneurs who know they have potential for more but have never fully unlocked it. From questioning your desire for success to pushing you to own your brilliance, Finola Howard encourages readers to stop deflecting that brilliance and start walking the path they choose. She presents new truths to consider, such as the commercial value of joy, the importance of money as a measure of success, and the power of our voice to shape our identity. Read this book and unleash your brilliance. What If? Joy was How you Measured Success & the Money Proved You Right! Are you an entrepreneur feeling stuck in the 'comfort zone' of your business? Do you know deep down that you have the potential for more, but you're unsure how to unlock it? In What If?, Finola Howard, a renowned marketing consultant, and entrepreneur, guides you on a transformative journey to redefine success on your own terms. This isn't just another business book-it's a call to embrace joy as a metric for success and to realize your fullest potential. Inside this book, you'll discover:The Real You: How to unearth and embrace the true version of yourself that's been buried under years of limiting beliefs. The Power of Joy: Why joy is a critical, yet often overlooked, component of sustainable business growth and how to integrate it into your daily operations. Big Picture Thinking: Practical exercises to help you envision and realize your 'What If' scenarios, transforming them into actionable goals. Purpose-Driven Success: Steps to align your business with your core values and purpose, ensuring every action you take is meaningful and fulfilling. Real-Life Stories: Inspirational anecdotes from Finola's journey and her extensive client list that showcase the profound impact of these principles in action. Finola's insightful and heartfelt prose, combined with thoughtful exercises, will guide you to push past your business comfort zones. This book is more than a guide-it's a roadmap to a joyful, purposeful, and successful entrepreneurial life.