An essential guide to thinking strategically in a complex, ever-changing world.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world.

Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic ? a must-read for anyone seeking to drive positive change, whether you're revolutionizing an industry, sparking a movement, or building a career.

Godin challenges you to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow

With Godin's trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It's a rallying cry for doing work that matters.

Whether you're an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference.

Strategy turns our effort into impact. Your journey starts here