Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. As a branding tool, music can be a double-edged sword. Even the most complex instruments, though, are capable of transforming your business-if you know how to leverage them. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider look at utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.