Direct democracy makes you richer. Research shows that the average citizen earns nearly $1000 for every referendum held, and that a strong correlation exists between the frequency of referendums and a GDP per capita. Referendums can also improve the quality of democracy. So why don't we see more? Drawing on three decades of research, Qvortrup presents a definitive statement on the benefits and history of referendums, including examples of how this instrument of democracy has been both utilised and abused. The book outlines the history of referendums, explains when politicians have submitted issues to the voters, why these votes have been won or lost - and ultimately why it matters. Uniquely, the book also examines the role of social media in referendum campaigns and makes suggestions for improving the process of direct democracy. Written in a lucid style by one of the world's leading experts on referendums, Democracy on demand is a timely reminder of the importance of democracy in our politics, offering new insights into how direct democracy can both improve our lives and at the same time strengthen our societies.