Elliot Aronson is among the 100 most influential psychologists of the 20th Century, whose work -- especially his cognitive dissonance theory -- is both provocative and enduring. This Festschrift celebrates Aronson's influence on the field of social psychology and provides illuminating insights into how empirical work is conducted and applied in real-world settings. "The book covers the numerous works of Elliot Aronson, showing his outstanding work not only as a researcher but also as a writer, teacher, and mentor. It is an interesting and informative read for everyone including established researchers and psychologists, as well as students, and social and non-social psychologists alike. ... The book provides an outstanding coverage of research in the field, and some direction for future research, and highlights that social psychology, and psychology in general, does and will continue to develop theories and play a great role in real-life applications. It is a book which is very much worth reading." - Rhian Worth, Swansea University, UK, in Social Psychological Review "It is only fitting that this volume brings together a stellar array of authors and a deeply instructive set of chapters. Nothing less could properly honor the extraordinary contributions of Professor Aronson." -Robert B. Cialdini, Ph.D., Author of Influence: Science and Practice, Regents' Professor Emeritus of Psychology & Marketing, Arizona State University, USA? "Before Blink, Nudge, and Happiness, we had Elliot Aronson: A legendary wizard, master impresario, beautiful writer, pioneering experimenter, and caring mentor. Just as his Social Animal thrilled seekers after social knowledge, this book introduces the Willie Mays of social psychology to anyone who cares about practical theories and cool research." -Susan T. Fiske, Ph.D., Eugene Higgins Professor, Princeton University, USA "Elliot Aronson is a pioneer in so many areas - attraction, prejudice, cognitive dissonance theory, energy policy, classroom learning strategies- to name a few. In this engrossing collection, aptly including Scientist and Humanist in its title, readers learn about his important contributions to Social Psychology, but are also brought up to date on contemporary work that he so masterfully inspired. A fitting tribute to the scholarship and wisdom of a psychological superstar." - Elizabeth Loftus, Ph.D., Distinguished Professor, University of California, Irvine, Past President, Association for Psychologcal Science, USA