Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas. "Tailoring Health Messages fills an important void by providing a scholarly how-to resource that will be as valuable to researchers as it is to practitioners. [It] is a groundbreaking contribution and should be read by all who want to communicate more effectively about health."—Barbara K. RimerNational Cancer Institute, From the Foreword