Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.
Bob Burg is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals.
John David Mann has been writing about business and leadership for more than twenty years; he is also co-author of The Secret Language of Money.
