The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media--and everything in between. Plus, you´ll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. * Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization * Gives you trusted information on Internet security * Covers niche and advanced e-commerce topics If you´re in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time. 11 BOOKS IN 1 * Online Business Basics * Legal and Accounting * Website Design * Online and Operating * Internet Security * Boosting Sales * Retail to E-Tail * Storefront Selling * Fundraising Sites * Niche E-Commerce * E-Commerce Advanced Everything you need to know to start and run a great online business Always wanted to start an online business, but you didn´t know where to begin? You´re in luck! This complete guide features eleven books in one to bring you everything you need to dive right in. Get into the basics and then move on to more in-depth topics such as accounting, website design, security, marketing, fundraising, and e-commerce! * Basics and beyond -- find out how to start from scratch and get up and running with your online business in no time * Keep the books like a pro -- discover the various legal structures for your business, then find out how to keep the books in order * All things Internet -- design your website, choose the perfect web host, and make the most of search engine traffic * Keeping things secure -- keep things secure by following all the latest and greatest best practices in Internet security * Skyrocket sales -- increase traffic, jump into social media, master SEO techniques, and drive your new business´s sales * Find your niche -- discover niche markets and how they can lead to tremendous success, and learn how to spot e-commerce trends Open the book and find: * Tips on creating a business plan * Critical legal and accounting info * The lowdown on website design and hosting * Revenue models specific to the web * How to take your operations online * Tips on building and running fundraising websites * A complete overview of niche e-commerce * Advanced e-commerce information to drive business