Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Now in a revised Third Edition, Intellectual Property: Licensing and Joint Venture Profit Strategies provides the most up-to-date tools for evaluating the investment aspects of licensing and joint venture decisions. Through a hands-on approach that incorporates easy-to-use checklists and procedures to assist readers in assessing licensing and joint venture arrangements, this practical book discusses the legal, tax, and accounting practices and actions related to such arrangements.
Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition includes:
- Real-life examples from all key industries that provide benchmarks for licensing transactions
- Expert coverage by two industry leaders who offer broad experience and tested analyticaltechniques
Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition is an essential volume for licensing executives, research and development executives, trademark attorneys, accountants, business appraisers, and valuation and trademark specialists.
