This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.

Contents

Basic Models of the Enterprise

System-Based Approach and Cybernetics

Management Techniques

Strategy - Thinking and Acting

Organization - Structure follows Strategy

Corporate Culture - A Competitive Advantage

Corporate Development through Innovation

Target Groups

Students and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation management

Students and lecturers of the Engineering Sciences

Participants in management training courses for non-economists

Executives and Managers

Author

Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.